8A Admiralty Street #04-08, FoodXchange, Singapore 757437 +65 6570 1065


OurBrand Founder

Raised in an impecunious family, Mr. Steven Pang started working since a very young age. He began by helping his mother to sell Nasi Lemak on the streets to provide additional income for the family. He was never academically inclined and spent most of his childhood helping out at his father’s coffee shop. He then left school at Secondary One and took up his first job as an electrician, earning only $15.00 per day. Shortly after his National Service stint, Mr Pang and his brother took over reins of managing his father’s coffee shop.

He was greatly well known as a street kid with business acumen. After a series of ups and downs, Mr Pang secured his first breakthrough by opening his very own Seafood Restaurant in 1995. A decade later, he bought over GoodTrust Eating House in Woodlands Centre Road, venturing in a totally different arena – a Halal Eating Establishment and they say the rest is history.

Throughout his journey in the F&B industry even up till today, he firmly believes that quality of food and service must be of top-notch to upkeep a sustainable growing business.

Mr. Steven Pang is actively in touch with the latest business development trends and practices by constantly looking out for opportunities for growth and improvements.

OurBrand Story

Rasa Rasa was first founded at the Old Woodlands Town Centre in 2006. As a pioneer in the Halal F&B eateries scene, Rasa Rasa is mostly well-known for its Halal Seafood ‘Tze Char’ dishes ranging from delectable juicy crabs to hand-picked fresh fruits of the sea. With unwavering strong support from the public, Rasa Rasa soon acquired a neighbouring unit and established ‘Sedap Rasa Restaurant & Catering’ in 2008, which has been renamed to ‘Rasa Rasa Group Catering Services’ in 2010.

Fast forward 4 years later, Rasa Rasa @ TY was set up in the Choa Chu Kang district to meet the many requests of customers residing in the west side of Singapore.

With overwhelming success, in late 2016, Rasa Rasa @ Kampung Changi was established at the iconic Changi Village to serve customers living in the east, bringing about more food variety and vibrancy to the district.

In 2017, Rasa Rasa Holdings was incorporated to collectively manage the various outlets and business units. Together with an incorporation, Rasa Rasa @ Yishun was finally launched after the many requests from customers.

OurCatering Journey

Our footsteps first humbly began from a Stall at Woodlands Centre Road with the name of ‘Sedap Rasa Indon & Thai Seafood Restaurant’ under the Rasa Rasa Brand in 2008.

2 years later, in order to meet the exponential growth of halal catering in Singapore , we shifted our operations to a newly renovated Central Kitchen unit at Food Xchange @ Admiralty and renamed ourselves from ‘Sedap Rasa’ to ‘Rasa Rasa Group Catering Services’ for synergy with the Rasa Rasa Brand.

Prior to our inauguration, the management has spent almost two years to gather a team of dedicated professionals, applying the industry’s best practices and quality management system before the acquisition of a new integrated central kitchen fully-equipped in all areas of food preparation, processing and storage facilities; a kitchen that one can find in hotels. We aim to provide the best quality in our food and services to every customer.

The team from Rasa Rasa is more than ready to please any customers beyond expectations. Expect further improvements in our processes, quality and our services as we shift and adapt ourselves to a modernized management approach.

We pride ourselves on providing halal catering services to our customers for any events ranging from halal wedding catering, events buffet catering, institutional catering, bentos to sit-down dinner events which are comparable to those available in hotels.

With an extensive selection of menus available for our halal buffet catering services, ranging from Muslim Thai Cuisine to International Spreads, we are sure our customers will always be spoilt for choice!



Blk 348 Yishun Ave 11,
Singapore 760348

Tel. No: 6352-0336

160 Jln Teck Whye, Block 160,
Singapore 680160

Tel. No: 6763 2685

31 Changi Village Road,
Singapore 506936

Tel. No: 6386 8184

Thank you for your orders! We're fully booked for 18th, 21st & 30th June 2018 :) Dismiss